Nuclear energy is being reinvented
We need to reinvent the brand and make a campaign targeting the young, passionate young people in the forefront in the battle for the climate.
Launching the campaign video on social media and directing people to a website, where they can customize, download and print their own banners for the climate marches.
I've also made an interactive installation where people can try energy on their own body. By using a Kinect 3D camera, you can stand in front of it, wave your arms and see how much energy is needed to burn coal, and reach Denmark's energy demands. 
You can also hit a button, and insert modern nuclear energy and see how the energy needs get met imidiately without CO2 emissions.
Visual identity
Interactive Installation

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